Nolabel

Oliver Claxton
Nolabel image
May 2023 - October 2023
  • Company: Ask Phill - One of Europe's Leading Shopify Plus Agencies
  • Role: Lead developer.
  • Achievement: Led a strategic transition from a custom headless architecture to a streamlined Shopify custom theme, ensuring business continuity.
  • Project Success: Executed a seamless platform migration within strict timeline and budget constraints, maintaining data integrity and user experience.
September 2021 - August 2022
  • Company: Ask Phill - One of Europe's Leading Shopify Plus Agencies
  • Role: Lead developer.
  • Scope: Responsible for ongoing development and optimization of Nolabel's Gatsby-powered headless commerce platform.
  • Key Achievement: Optimized Contentful architecture through strategic content modeling, reducing complexity and improving content management efficiency by consolidating and streamlining content types.